Greetings from your friends at Denago Powersports!
In January, we got the holeshot on 2026 with our largest-ever display at AIMExpo, the biggest powersports tradeshow in North America. Dealer prospects couldn’t ignore the centerpiece of our display, the new RanchHawk 650FI 4x4, our first UTV! The spectacularly well-equipped RanchHawk will begin arriving at dealers in June, with a starting price of only $9,999.
This will also be Denago’s year of Freelander, with a Freelander 500 4x4 ATV on the way, as well as a Freelander 350 4x4 and a Freelander 200 in the pipeline. We’re excited to be getting them out of the prototype stage and into full-scale production in the coming months.
Take A Kid Dirt Biking Month
We support the AMA’s “Take A Kid Dirt Biking” month, held each May to promote programs that encourage new riders to the powersports world. The AMA works with racing and recreational riding organizers on riding initiatives for children, and we’re proud to offer several youth-oriented Dirt Bikes and ATVs that deliver our promise of affordable family fun.
“The future of motorcycling hinges on raising America’s youth on two wheels,” says the AMA. “Take a Kid Dirt Biking month has grown, serving its purpose to cultivate the future of our sport through our nation’s kids.”
Events promoting TAKDB month are taking place throughout May, hosted by several organizers throughout the country. Additionally, the AMA has published a special kids issue of American Motorcyclist, in which you can see a Denago Powersports ad.
Let’s Ride
We’ve partnered with Let’s Ride, developers of a new riding app intended to foster the off-road riding community, which will award one of our Mudhawk 6s to a lucky entrant to their contest. Look for our Mudhawk in the Let’s Ride booth at Offroad Cars & Coffee at Whammer's Gas Station in St. George, UT (May 23), UTV Invasion at Little Sahara Recreation Area, UT (May 28-30), UTV Takeover in Coos Bay, OR (June 18-21) and more!
Denago Media Exposure
Passing along the passion for powersports to the next generation is critical to the industry's survival, which is why we are proud to see a 4-page spread about 8-year-old Madison testing our auto-clutch MX1 in Dirt Bike magazine and in this web story, which also includes a mini review of our MX3.
"What started as a daunting task and a lot of parental assistance quickly turned into a memorable day for Madison. Before long, she was beyond comfortable; she looked like a budding racer. To mom’s surprise, Madison even decided to blow off her soccer game so she could ride more, and we didn’t see her get off the bike for the rest of the afternoon. There were no crashes, no drama, only a growing focus that finally led to this: 'Please, oh, please, can we take it home?'”
The experiences Madison is having on our MX1 exemplifies Denago’s ethos of affordable family fun, so we’re heading out with a video crew to capture her story that will debut on our YouTube channel. Stay tuned for it!
And for video content from a third party, we invite you to take a look at a review of our electric E-Hawk. Last Fall, Nate Sumner published a comparison test of electric ATVs on his Nater Tater channel, employing his three daughters as test riders. Now he’s published a review of our fun and easy to ride E-Hawk 6 electric ATV.
“This ATV is actually maybe my favorite of them all,” his 6-year-old said. “I really like it. It makes me feel powerful and unstoppable.” Check out Nate’s video report to find out more about our delightful e-ATV.
Dirt Wheels
“What Every Kid Wants” proclaims the cover of Dirt Wheels magazine’s April issue, in which our E-Hawk was reviewed. Plenty of nice things to say about our little electric ATV in their 4-page spread.
“Denago’s attention to detail is immediately apparent, and the E-Hawk 6 never feels like a budget youth ATV. It comes across as a carefully engineered machine, not a stripped-down toy. Whether cruising trails, riding around the backyard, or learning fundamentals, the E-Hawk 6 encourages confidence at every turn.”
“The Denago E-Hawk 6 proves that a youth ATV can be affordable without compromising quality. It delivers a strong safety package, genuinely useful technology, and a level of fit and finish that feels well above its price point. For families looking to get kids into riding without overspending or settling for less, the E-Hawk 6 stands out as a smart investment.”
Our exciting RanchHawk 650FI 4x4 was featured on the cover of a recent Dealernews magazine. The first batch of our new UTVs is on the way to dealers!
More Denago Dealers
Last summer, Denago Powersports celebrated surpassing the 100-dealer milestone, and now we’re already nearing 200 Denago dealers across the country!
The strong adoption rate for our brand speaks volumes about the value proposition of our ATVs and dirtbikes, as well as the support we provide behind the scenes to our dealers and our customers. Need to find a dealer near you? Simply go to our dealer locator page and punch in your zip code.
Events
We had our lineup of feature-rich ATVs and Dirt Bikes at the Lone Star Overland Adventure & Powersports show in Austin, Texas, May 2-3, and we’re gearing up for several more events this year.
Jul 17-19: Texas Hunters & Sportsmen’s Expo, McAllen, TX
Sept 11-13: Hay Days, North Branch, MN
Sept 18-20: Sand Sports Super Show, Costa Mesa, CA
Sept 20-22: NPDA DealerConnect, Columbus, OH
Oct: Big East Powersports Show, Syracuse, NY
Oct 24-25: California Overland Adventure Show, Pomona, CA
Nov 3-6: SEMA, Las Vegas
Come visit for the opportunity to Discover The Denago Difference for yourself!
